On this week’s episode, I sit down with Maria Baker, the powerhouse behind Nobody’s Princess Apparel. Maria shares her incredible journey into snowboarding (she started at 31!) and how that experience sparked her passion for creating outdoor gear that actually works for women of all shapes and sizes.
We dive into the challenges women face in finding gear that fits—not just their bodies but also their style—and why inclusivity is more than just a buzzword in the outdoor industry. Maria opens up about the highs and lows of building her brand, from staying true to her vision in a male-dominated industry to the struggles (and joys) of small business growth.
We also unpack the story behind the name Nobody’s Princess and what it means to challenge stereotypes, embrace authenticity, and make gear that helps women feel confident on the mountains. Whether it’s redefining success beyond dollar signs or fostering meaningful connections with customers, Maria proves that running a brand is as much about heart as it is hustle.
If you’ve ever felt like the outdoor industry wasn’t built for you, this conversation is here to remind you: the future of winter sports is inclusive, stylish, and for everyone.
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https://www.snowsbest.com/opinion/women/
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